Wednesday, 12 November 2014

Rubber Ducky

The Rubber Duck has been making it's way around the world and recently found itsles in Seoul.

The project was conceived by Dutch artist Florentijn Hofman. Each country or city that chooses to display a Rubber Duck builds one from scratch and they therefore vary in size. The largest one so far measured 26 × 20 × 32 metres and weighed in at 600kg. Seoul's duck measured in at 16.5 × 19.8 × 16.5 metres. I'm not sure if it weighs the same when it was seriously ill.

From what I can tell the duck was built by Lotte in order to promote their newly opened World Mall. Clues were:

  • The duck is in the lake that already holds Lotte World, the Lotte owned theme park.
  • It is on the side of the lake right next to the entrance to the mall.
  • The pop-up store hosing the associated display was inside the mall itself.

    View in Flickr
    Image taken with a Samsung Galaxy S4, edited with Snapseed.